AM Foundry Ltd — building software for the creative industries.
AM Foundry Ltd is a UK-registered private company (No. 16986540) based in London. Our first product is Curioso, an online platform that helps curators, galleries, and artist-led organisations run open calls for art — from collecting submissions through to selecting and notifying artists.
What Curioso does
Curioso is a web application available at curioso.art. Curators sign up for free, create an "open call" describing an exhibition or opportunity, share a public link, and receive structured applications from artists. Curators then review and shortlist artworks, and notify successful applicants — all in one place.
Customers (curators) pay AM Foundry Ltd a one-time fee per open call when they publish it. There are no recurring subscriptions; charges are explicit and initiated by the customer on the publish step. Artists apply for free.
Who it's for
- Independent curators
- Galleries
- Artist-led collectives
- Cultural and arts organisations
Pricing
Customers see the full price before paying. Every curator's first open call is a free Essentials credit (issued on sign-up); any subsequent open calls are paid on publish. Plans are per open call, not recurring.
First open call
One free Essentials credit on sign-up — same feature set as the paid Essentials plan, so customers can experience the full workflow before paying for their next open call.
Essentials
Per open call. Up to 250 applicants, customisable application form, unlimited curations.
Plus
Per open call. Everything in Essentials, plus up to 750 applicants.
How we take payments
- Payment processor: Stripe
- Accepted cards: Visa, Mastercard, American Express, debit cards
- Settlement currency: GBP
- Charges are one-off (per open call), no auto-renewal
- Receipt emails are issued by Stripe on successful payment
Refunds & cancellations
Open call fees are charged once, at the moment of publishing, and are non-refundable. Customers can choose not to publish further open calls at any time; there is no recurring billing to cancel. Customers who believe a charge is incorrect or who need help with an order can contact us at [email protected] and we will review on a case-by-case basis.
How we deliver the service
Curioso is a software-as-a-service product. After a customer pays, the open call is published immediately on curioso.art and is accessible to applicants through a public URL. There are no physical goods, no shipping, and no third-party fulfilment.
Geographic availability
The service is available worldwide; the operating entity is registered and tax-resident in the United Kingdom. Pricing is shown and charged in GBP.
Policies & contact
Terms & conditions
Privacy policy
Customer support
Email [email protected]
Typical response time: 1 business day.
Registered company details
- Legal name
- AM Foundry Ltd
- Trading as
- Curioso (curioso.art)
- Company number
- 16986540
- Jurisdiction
- England and Wales
- Registered office
- International House, 64 Nile Street, London, N1 7SR, United Kingdom
- Companies House
- find-and-update.company-information.service.gov.uk/company/16986540
- Business activity
- Computer software publishing / online services
- [email protected]